iPads at ArcLight for THE NIGHTMARE BEFORE CHRISTMAS: The Beginning of Second Screens vs. The Silver Screens

It’s not very surprising that ArcLight Cinemas has decided to team up with SeeItFirst to host an event series called “Second Screen Live!” Sherman Oaks and Pasadena, you have a chance to witness the general public playing with their iPADS WHILE THE NIGHTMARE BEFORE CHRISTMAS is playing! Seats are limited, so act now!

Are you fucking kidding me? People who respect cinema to any extent should be horrified at the concept of cell phones being allowed in theatres, but fucking iPads!? To make it worse, they invite you to win prizes and “play” against other “fans” in the audience. This is ridiculous. Are the lyrics, as the damn red ball bounces, going to fucking follow along on my iPad to tell me where we are in the film? Fuck you, anyone who wants to play, let alone text, during one of the greatest animated feats on celluloid ever made!

The screenings happen on 10.22 and 10.24. Since it is free, I’m sure this is the beginning of their experimentation, but once this shit starts happening, it’s gonna fucking get worse. Imagine House 5 at ArcLight Cinemas Sherman Oaks fully packed with families, kids, people with iPads: NIGHTMARE BEFORE CHRISTMAS, INDEED.

Let’s go on the path of SAVING the cinematic experience with people. Last night, I experienced one of my favorite audiences and double features at the New Beverly: PUNCH-DRUNK LOVE & THERE WILL BE BLOOD. Unfortunately, within most first-run cinematic experiences, we won’t always garner the best mix of an audience. However, when everyone gives their attention to the world and story unfolding in front of their eyes, they will remember why watching people and pictures move via a series of light and magic, Cinema Prevails.

Support Independence, and Support your Local Cinemas — cell phone AND iPad-Free. Thank you!

3 thoughts on “iPads at ArcLight for THE NIGHTMARE BEFORE CHRISTMAS: The Beginning of Second Screens vs. The Silver Screens

  1. I think the outrage over this is a bit of an overreaction. This movie is now almost 20 years old. If it was for a new release, sure, go as nuts angry as you want. But this is an old movie and if anyone goes to this showing to see it for the first time, they’re an idiot. This sounds, to me, much more like the sing-a-longs and mister sinus events The Alamo Drafthouse has been doing with old movies for years. I think it’s a great idea and a fun way to breathe new life into a film that’s been watched to death. I’d love to see theaters experimenting MORE with ways to add values to old films. Save your outrage for when someone tries to do this with a new release. THEN, I’ll be right there with you.

    • I can see what you’re saying, and though I still have yet to even set foot in Texas, I’m pretty sure Tim would be offended that you think this is equivalent to their events. http://goo.gl/SZ9LA

      Do you REALLY think a 5 or even 10-year-old who may not have been exposed to this film yet is NOT going to walk into the theatre with crazy parents who think this is a good idea? I have a 6-year-old, and I’m pretty sure he didn’t walk into Buster Keaton’s THE CAMERAMAN at the New Beverly feeling like an IDIOT because it has been out for 84 years.

      Sure, I can see avid fans possibly enjoying this because they’ve seen it so many times, but once we allow events like this, definitely, it’s going to happen for all films studios deem suitable.

      Think, Barberous, think about those other than your experiences, to a certain extent, certainly.

    • This is copied and pasted straight from an email we just received from HULK (https://twitter.com/filmcrithulk) himself, after we emailed him earlier today asking for his opinion on the whole deal:

      AGREE. A SECOND SCREEN IS NOT AN OPTION.

      EVEN WITH SINGALONGS AND JOKING AND FOOD, THE MOVIE IS STILL THE PROVERBIAL CAMPFIRE.
      AS SILLY, BROAD, AND DIDACTIC AS IT WAS, BRINGING IPADS TO THE THEATER IS STRAIGHT OUT OF WALL*E

      WE DON’T NEED TO BE SITTING THERE WITH OUR OWN INDIVIDUAL CAMPFIRES.

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